Search engine optimisation (often referred to asSEO) is the practice of optimising a website to rank well on search engines such as Google. There are many methods and techniques involved in achieving this goal including keyword targeting, back-links from other sites, etc. Some common phrases associated with SEO include on-page and off-page. What does this mean?

On-page search engine optimisation (SEO)

On-page search engine optimisation (SEO) is the process of optimising a website to improve its ranking in the search engine results pages (SERPs). This can be done by improving the website content, structure and code, and by making sure the website is accessible to search engine crawlers.

Content creation

it’s important to create in-depth, detailed content that provides value to your audience. One way to do this is to create evergreen content, which is content that is relevant and useful regardless of the date it was published. This type of content can be incredibly valuable to your website visitors, as it can help them solve a problem or learn something new.

Another way to create valuable content is to keep your finger on the pulse of your industry and publish timely, relevant content that addresses the latest trends and news. This type of content can help you position yourself as an expert in your field and can attract new visitors to your website.

Finally, it’s also important to create content that is shareable and engaging. Content that is shareable is more likely to be seen by a wider audience, which can help to increase your website’s reach.

Semantically structured code

Another important factor for ranking high in Google search results is having a semantically sound website structure.

By ensuring your website is semantically sound, you are essentially giving Google’s algorithm a helping hand in understanding your content and what it is about. This, in turn, can lead to improved rankings and more traffic.

There are a few key things to keep in mind when creating a semantically sound website structure. First, use proper tag hierarchy. This means using the correct HTML tags for your content, such as using H1 tags for your titles and H2 tags for your subtitles.

Second, use descriptive titles and descriptions. This will help Google understand what your content is about and improve your chances of showing up for relevant searches.

Finally, use keyword-rich anchor text. This is the text that is hyperlinked to other pages on your website. By using keywords in your anchor text, you are helping Google understand the relevancy of your website’s content. By following these tips, you can create a website structure that is both semantically sound and optimised for Google search; which in-turn will help yield better search engine optimisation results. This can lead to improved rankings and more traffic to your website.

Improve performance

In order to improve your google ranking, you should focus on improving your page speed.

There are a number of ways to improve your page speed. One is to optimise your images. Make sure that your images are the correct size and format and that they are compressed so that they load quickly.

Another way to improve your page speed is to minify your code. This means removing any unnecessary code, such as comments and whitespace, from your HTML, CSS, and JavaScript files. This can reduce the size of your files by up to 70%.

You can also improve your page speed by using a content delivery network (CDN). A CDN stores your static files (such as images, CSS, and JavaScript) on servers around the world so that they can be delivered to users faster.

Finally, you can use a caching plugin to cache your pages. This means that your pages will be saved so that they can be loaded more quickly the next time a user visits them. By following these tips, you can improve your page speed and your google ranking.

Off-page search engine optimisation (SEO)

Off-page SEO is the process of optimising a website to improve its ranking in the search engine results pages (SERPs) by building backlinks from other websites. This can be done by submitting articles to article directories, creating blog posts and social media posts, and by taking part in discussion forums.