Are you a local business looking to boost your visibility in Google searches? If so, optimising for local search is a great place to start. With the right strategies, you can make sure your business appears at the top of local search results for keywords like Benfleet Web Design or Basildon Web Design. In this blog post, we’ll provide you with tips on how to optimize your local business for Google Search. Keep reading to learn more!
Research your keywords
When it comes to local search engine optimisation, keyword research is essential. Start by understanding the phrases and terms that potential customers in your area are using when they search for businesses like yours. You should also consider the competition you have locally and how you can stand out from them.
For example, we’re running a web design business, and might target keywords such as “local web design” and “local search engine optimisation”. To get a good idea of what keywords to target, take a look at what your competitors are targeting, or use keyword research tools such as Google AdWords Keyword Planner or Moz Keyword Explorer. Once you have identified the best keywords to target, use them throughout your website and content to ensure that it appears prominently in local search results.
Create location pages
Having a location page for each of your business locations is key to appearing in local search on Google. You should create a page on your website that clearly displays information such as your address, hours of operation, contact information, and more. To make sure your page is optimised for local search engine optimisation (SEO), you’ll need to include relevant keywords that describe your business, as well as specific city or region names.
Also, consider including other helpful information on your location pages, such as a map showing the exact location of your business and any nearby attractions or services. This helps people find you more easily and encourages them to visit your physical location. Additionally, if you have multiple locations, provide a centralized page with all of your contact information in one place. This can help customers find the location they need quickly and easily.
Optimise your website for mobile
As more and more people are using their mobile devices to browse the web, it is important to ensure that your website is optimised for these devices. Mobile optimisation can be achieved through web development and local search engine optimisation (SEO).
Your web developer should incorporate best practices such as responsive design, meaning that your website will automatically adjust to fit the size of any device or screen. Additionally, navigation menus, text size, and buttons should be large enough for visitors to interact with easily.
Local SEO also plays a role in mobile optimisation. Utilising geo-targeting techniques, such as including your city and county in title tags, and optimising pages for local keywords, such as your business name and address, are two important factors that can help your site appear higher in local search engine results.
By following these tips, you can help your business appear in local search on Google, as well as providing an enjoyable user experience for those browsing your website from their mobile device.
Encourage online reviews
Online reviews are an important factor in local search engine optimisation. A business that has high ratings from customers can help to boost its visibility in local search engine results. One way to get more positive reviews is to ask your customers to leave a review after they have received services or products. You can also remind customers to leave reviews through email or social media.
It’s important to make sure your business has an accurate listing on websites like Yelp and Google My Business, as these are often used by people who are looking for local businesses. Make sure that the information about your business is up-to-date, including contact details, website URL, and photos of your store or product.
Potential clients will be more likely to choose a company that has glowing reviews from satisfied customers, so make sure to highlight any good feedback you’ve received on your website and social media channels.
Manage your online listings
One of the most important steps for local search engine optimisation is to manage your online listings. Having accurate, up-to-date information on your business across multiple websites and platforms is key for your business to appear in local searches. This includes being listed in directories like Google My Business, Yelp, Yellow Pages and more. Additionally, you should ensure that all the relevant information is present on each platform, such as your address, phone number, website and even images.
You also need to ensure that all of this information is consistent across all sites. It should be exactly the same everywhere in order to prevent any confusion or discrepancies that may result in customers not being able to find you. This is especially true if you have multiple physical locations.
To manage your online listings, consider hiring a local web design or SEO company to help you, such as ourselves. We can ensure that all of your information is correct and up-to-date across all platforms.
Additionally, we can also help you with other aspects of local search engine optimisation, such as creating location pages or optimising your website for mobile.