They say a change is good as a holiday – but when it comes to the design and functionality of your company website it isn’t a case of simply sitting back, relaxing and absorbing the sun’s rays on some tropical beach – it’s a case of applying your mind very carefully.

Importance of Professional Web Design

Web design in today’s world of digital marketing is critical to the success of your organisation, not only in the sense that it’s an effective method of promotion, but also because it requires a different approach from traditional content marketing and optimisation. For this reason, if you have a business reliant on internet users and want to enhance your SEO and usability to get more targeted traffic, you have got to optimise your website and improve the relevancy of your online presence.

SEO friendly web design is an important attribute that can increase site success and web traffic. That’s because your website’s overall effectiveness, visibility, and trustworthiness are determined by how its usability, user-friendliness, and relevancy are displayed to your targeted customers.

What’s the Role of Web Design Agency?

Web design in this age of increased eCommerce importance can mean the difference between a successful business and one that falls to the wayside in the face of competitive forces. In addition, the purpose of a website may vary depending on the type of business you run, and it is the responsibility of the web design agency you have hired to understand your business needs, target customers, and be able to optimise your site accordingly.

Any customer-oriented web design agency will look beyond just finishing “yet another order” and will focus on engaging with their client to better understand their market to create memorable experiences for their customers. Thus, they strive to make every website interaction memorable so as to assist their clients in creating a lasting and successful impression which will further elevate their brand and influence their customers.

So, What Should You Be Looking for When It Comes to Making the Switch?

Firstly, you need to be assured that the new agency is able to provide all of the design and content that is required to get the site up and running. This means that an initial meeting to discuss the framework of the site, navigation requirements, eCommerce functionality, and SEO requirements (including copy, meta tags, etc.) need to be the first step in the design process. The web design agency should have a seasoned design and content professional at hand – and have someone who can advise on business issues as well.

The issue of Search Engine Optimisation must be at the top of mind all the time. The old saying that “there is no better place to hide a dead body than on page three of the Google search results” points to a very important consideration. Your website needs to show up at the top of the SERP’s (Search Engine Results Pages).

The second step is to agree on the timeframe for delivery – and in this fast-paced world, those deadlines need to be non-negotiable. Control of the project flow is incredibly important – that is one of the reasons that the business that is commissioning the website needs to be completely comfortable with the professionalism of the web design company that they are dealing with.